Typography trends for website designers.

In recent years, there has been a shift towards more unique and expressive font styles in web design. A growing number of websites are using custom fonts that are tailored specifically for their brand or aesthetic, rather than relying on a limited selection of system fonts. This allows for a more consistent and recognizable brand identity across all platforms and devices.

In addition to custom fonts, there has also been an increase in the use of variable fonts technology, which allows for a single font file to include multiple variations of a typeface (such as different weights and styles). This makes it easier for designers to create dynamic and responsive typography that adjusts to different screen sizes and viewing conditions.

Another trend in web typography is the use of bold and attention-grabbing typefaces, which can help to create visual interest and break up large blocks of text. This trend is particularly popular in the design of landing pages and other marketing materials, where the goal is to capture the attention of visitors and encourage them to take action.

In conclusion, the web design community is embracing a more creative and expressive approach to typography, with custom fonts, variable fonts, and bold typefaces being some of the current trends in this field.

2LIP Design is dedicated to choosing fonts that match your branding and showcase your content online to elevate the user experience.